showcase / radixel
Radixel
A name, a brand identity and a first web presence for a studio for AI-assisted web design.
- Year
- 2026
- Scope
- Naming, logo, CI, website
- Built with
- Claude, HTML, CSS, JS
- Hosting
- Cloudflare Pages
the brief
A name that works internationally
A new studio for AI-assisted web design needed a name – and a set of rules to find it. Short enough to remember. Pronounced the same in English, German, French or Italian. Free as a domain and clear of existing brands. And ideally with a meaning that tells the story of what the studio does.
Plenty of candidates made it onto the shortlist; one survived every test.
the idea
The root of every pixel
Radixel combines the Latin radix (root, origin) with pixel. The logo takes this literally: the mathematical root sign – the radical sign – with a single pixel beneath it. The foundation from which digital design grows.
logo
One mark, every size
mark on dark
mark on light
The smaller the icon, the thicker the stroke and the larger the pixel – so the mark stays legible down to a 16-pixel favicon.
colour
Five colours
Root Ink
#101418
Signal White
#EDEDED
Pixel Orange
#FF5A36
Paper
#F2EFE8
Circuit Grey
#9AA3AD
type
Two typefaces
Space Grotesk Light – logo, headlines, text
IBM Plex Mono – labels, code, retro moments
process
From idea to website
Naming
Name candidates generated and filtered with AI, then checked for meaning, pronunciation and conflicts with existing brands.
Domain
Availability checked across extensions; radixel.net chosen as the main domain.
Logo concepts
Several visual directions explored; the root sign with a pixel was selected and refined.
Identity
Colours, typefaces and icon sizes defined as a small, reusable brand foundation.
Website
AI-assisted and hand-checked: plain HTML and CSS without dependencies, self-hosted fonts and a terminal on the homepage. Fully responsive, from a small phone to a large desktop screen – deployed on Cloudflare Pages.